Markets tend to commoditize over time. Differentiate your offerings by competing on value instead of price, doing the math for your customers, and avoiding no-win contests to see who can be the first to go out of business.
Markets tend to commoditize over time. Differentiate your offerings by competing on value instead of price, doing the math for your customers, and avoiding no-win contests to see who can be the first to go out of business.
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